Unloved eurocrats launch desperate Tinder campaign to win European election votes

The desperate European Parliament officials have decided to target singletons on the dating app as part of a campaign to encourage young people to participate in next week’s bloc-wide ballot. The “This Time I’m Voting” campaign is hoping to boost miserable voter turnout figures, which have dropped significantly in each election since the first in 1979. Tinder is playing host to a number of adverts highlighting the euro polls due to take place between May 23-26.

Users swiping inside the EU will be targeted by the campaign, which will be rolled out across the bloc on Monday.

Fortunately for those looking for love, they will not be bombarded by individual MEPs desperate for a match.

Tory MEP John Flack branded the EU Parliament’s venture onto Tinder as “desperate”.

He said: “Talk about desperate measures from Brussels. I know they want to be loved but this is going too far.

”It’s Tinder’s regular users I feel sorry for.

“Imagine searching for your dream date and finding you’ve been approached by Jean-Claude Juncker or Guy Verhofstadt!”

European Parliament officials have insisted their campaign push is simply to highlight the upcoming vote next week.

The Parliament’s drive for votes is also being pushed by tech giants Facebook, Google and Spotify.

On the music streaming platform, used by over 80 million across Europe, a special election playlist has been uploaded.

The specially curated EU playlist features 28 songs that represent each of the bloc’s member states.

Listeners are prompted to visit a website for more information on the European election and explaining why people should take the vote seriously.

Instagram and Facebook users will be able to add specially designed “stickers” and “filters” to their profile pictures to show their friends that they are preparing to take part in the euro poll.

Google will also unveil a special “doodle” to “promote the elections and the vote”, according to a senior Parliament official.

A second official said all of the technology firms are offering their services to the European Parliament for free in the build up to the election.

The source said: “All of the companies are offering the services for free. We’re not paying for this, it is unpaid support for the European elections.

“It’s all about cooperation for the Parliament and not individual MEPs and their campaigns.”

Veteran Tory MEP David Campbell Bannerman mocked the campaign: “This is quite a revelation. It shows interest in these elections is really low.

“The European institutions always run voting campaigns for the European Parliament elections but since they don’t get democracy nor voters, they often don’t work!”

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